Vendor competitive intelligence

Know who switched — before your reps hear it from a lost deal.

You learn about churn from renewal calls and adoption from case studies, months late. FirstSeen dates the switch the week it happens.

The job

You run growth, product marketing or competitive intel at an infrastructure vendor — an ESP, auth provider, ATS, payments or docs platform. Your job is to know who left a competitor, who adopted one, and where install-base share is moving — while there is still time to act.

Three Signals that do it

ESP switched A competitor removed and you (or a rival) added, inside a 14-day window.

~24k/mo

Provider removed A tracked provider disappears from a stack — the churn event, dated.

~61k/mo

Commerce platform adopted New Shopify/BigCommerce install — the moment a buyer becomes addressable.

~88k/mo

Worked example

A quarter of switching, on one competitor

Filter Movements to `esp_switched` where the removed provider is a named competitor. Last quarter that returned 1,900 domains that dropped one incumbent ESP — 41% of them added a single rival within the same fortnight. That is your win-back list and their land list, with dates.

1,900 domains left one ESP last quarter

See it against your own market.

A walkthrough uses live data on the accounts or category you care about.

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